Western Governors University

M.S. Marketing


4001 700 E #700

Salt Lake City, UT 84107

United States

Program Information

Degrees Offered:

M.S. Marketing

Format: Online

Program Description:

WGU’s master’s degree in marketing offers two specialized tracks. The digital marketing track prepares creative marketers to develop and execute campaigns through social media, email, digital ads, and other types of content marketing. The marketing analytics track prepares technical marketers to analyze and improve SEO, e-commerce, and marketing strategy. Both tracks include built-in industry certifications from Google and HubSpot that will equip students for many in-demand marketing roles in management positions. Such positions include brand manager, social media manager, project manager, and more.

WGU offers low, flat-rate tuition for master’s degrees. Online programs allow for unparalleled flexibility, so students can complete coursework whenever and wherever works best for their schedules. Students also benefit from our competency-based learning model, which makes it possible for them to potentially graduate faster by completing courses as quickly as they can prove mastery of the required material. Additionally, Faculty Mentors work one-on-one with WGU students, providing dedicated coaching, guidance, and support from enrollment through graduation.


Northwest Commission on Colleges and Universities, National Council for the Accreditation of Teacher Education (NCATE), CCNE (CCNE, One Dupont Circle, NW, Suite 530, Washington DC 20036, 202-867-6791)

Facts & Figures

Classification: Master's College or University I

Loans Offered: Financial aid is only available for those who qualify. Aid includes federal Pell Grants and both subsidized and unsubsidized federal Direct Student Loans.

Size & Settings: 40,000+

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