M.S. in Marketing

WGU’s master’s degree in marketing offers two specialized tracks. The digital marketing track prepares creative marketers to develop and execute campaigns through social media, email, digital ads, and other types of content marketing. The marketing analytics track prepares technical marketers to analyze and improve SEO, e-commerce, and marketing strategy. Both tracks include built-in industry certifications from Google and HubSpot that will equip students for many in-demand marketing roles in management positions. Such positions include brand manager, social media manager, project manager, and more.

WGU offers low, flat-rate tuition for master’s degrees. Online programs allow for unparalleled flexibility, so students can complete coursework whenever and wherever works best for their schedules. Students also benefit from our competency-based learning model, which makes it possible for them to potentially graduate faster by completing courses as quickly as they can prove mastery of the required material. Additionally, Faculty Mentors work one-on-one with WGU students, providing dedicated coaching, guidance, and support from enrollment through graduation.