Thunderbird School of Global Management

Online Degree Programs

Online Executive Certificate in Global Marketing


1 Global Place

Glendale, AZ 85306

United States


(800) 457-6959

Program Information

Degrees Offered:

Executive Certificate in Global Marketing

Format: Online

Program Description:

Effective marketing on a global scale takes more than a traditional marketing approach - it takes a keen understanding of cultural differences and a broad perspective on how to set your organization’s products or services apart in the global marketplace. This program is designed to provide you the knowledge, tools, conceptual understanding and hands-on skills to succeed in marketing on a global scale. The Executive Certificate in Global Marketing from Thunderbird consists of three-8 week facilitated online courses. Courses include: • Global Marketing Strategy Essentials • Advanced Global Marketing Strategy • Finance or Negotiations Elective Through this executive certificate you will learn: • Tactics for developing competitive advantage by creating customer value • The fundamentals of global marketing strategy and marketing analysis (i.e., customer, competitor and company analysis) • Basic strategic issues involved in global market segmentation, target marketing and market positioning • Major tactics/tools used by global marketers to facilitate the management of their international marketing plans • In-depth concepts related to product development, pricing strategies, marketing communications and distribution management • Skills for entering new markets and sustaining or growing current markets


NCA - North Central Association of Colleges and Schools AACSB - The Association to Advance Collegiate Schools of Business

Facts & Figures

Classification: Specialized Institution—School of business and management

Locale: Large Suburb

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