Grand Canyon University

M.S. in Business Analytics


3300 W Camelback Rd

Phoenix, AZ 85017

United States



Program Information

Degrees Offered:

M.S. in Business Analytics

Format: Online

Program Description:

Study Advanced Business Analytics Concepts During Your MSBA

Data collection, analysis, interpretation and application are at the heart of the tactical and strategic decisions made by corporations to accelerate forward progress. The growing field of business analytics requires academically trained big data analysts to assist organizations in making these decisions. You can position yourself for possible career advancement by earning your Master of Science in Business Analytics (MSBA) at Grand Canyon University (GCU).

This STEM-designated degree, may be ideal for students who possess practical industry experience and are looking for a pathway toward greater career fulfillment. The master’s in business analytics degree emphasizes big data analytics and the objective application of analytical methods to address specific business problems.

Benefits of Pursing an MS in Business Analytics From GCU

Earn Your Master’s in Business Analytics Online

GCU is a university that designs programs with the needs of working professionals in mind. You can pursue your master’s in business analytics degree while still managing your professional obligations and family commitments. Our online learning platform connects you to leading experts in their fields. You will have the opportunity to engage in discussions with peers across a range of industries.

During your MSBA studies, you will be taught to refine your communication skills to convey key concepts and information to all stakeholders. Examine creative problem-solving methods in the organizational environment. The MS in Business Analytics curriculum integrates the Christian worldview. Students are encouraged to identify as servant leaders who apply the transformative nature of data analytics for the betterment of their communities. Examine Christian-minded solutions to ethical dilemmas and consider the regenerative and innovative qualities of moral practices.

Cultivate a Deep Understanding of Business Analytics Concepts

MSBA students will have the opportunity to gain a deeper understanding of descriptive, predictive and prescriptive analytics as they study key concepts like statistical language, data mining and data visualization. Critical thinking, mathematics and computing skills blend in hands-on, project-based learning experiences. In the courses throughout this program, the following core competencies will be covered:

    The principles and relative advantages of object-oriented and object-relational databases
    Industry tools and methods for presenting data and making predictions based on statistical analysis
    Techniques for pattern and knowledge extraction from large data sets
    Advanced analytics techniques for the interpretation of organizational data applied to specific business solutions

The Master of Science in Business Analytics degree concludes with the Applied Capstone Project. You can work to gain practical experience through an applied project that explores a specific aspect of analytics.

Career Opportunities for Master’s in Business Analytics Degree Graduates

New jobs estimated to open for management analysts from 2021 to 2031.1

As a graduate with an MS in Business Analytics, may be prepared to pursue jobs such as :

    Management analyst
    Data scientist
    Operations research analyst
    Postsecondary business teacher

1 COVID-19 has adversely affected the global economy and data from 2020 and 2021 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is effective September 2022, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Management Analysts, retrieved on May 18, 2023.

2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Management Analysts, as of May 2021, retrieved on May 18, 2023. Due to COVID-19, data from 2020 and 2021 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as management analysts. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career.  You may also wish to compare median salaries if you are considering more than one career path. Grand Canyon University can make no guarantees on individual graduates’ salaries as the employer the graduate chooses to apply to, and accept employment from, determines salary not only based on education, but also individual characteristics and skills and fit to that organization (among other categories) against a pool of candidates.


North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Master's College or University I

Loans Offered: Perkins Loan, Stafford Student Loans, PLUS Loans, Leveraging Educational Assistance Partnership (LEAP) State Grant, Arizona Post-Secondary Education Voucher Program State Grant, Federal Pell Grant, Supplemental Educational Opportunity Grant (SEOG)

Locale: Large City

Size & Settings: 0-999

Find Schools