Grand Canyon University

M.B.A. with an Emphasis in Sports Business


3300 W Camelback Rd

Phoenix, AZ 85017

United States



Program Information

Degrees Offered:

M.B.A. with an Emphasis in Sports Business

Format: Online

Program Description:

Learn Sports Management with a Sports Business MBA

The business of sports has enjoyed substantial growth. The global sports industry is a multi-billion-dollar giant that encompasses events, sporting goods, training, management and infrastructure. This industry offers many opportunities for future business leaders who hold an MBA with an Emphasis in Sports Business. The Colangelo College of Business at Grand Canyon University (GCU) offers sports business MBA candidates the option to specialize in sports management.

This MBA in Sports Business degree allows candidates to blend keen business acumen with a passion for sports. In this program you will explore key concepts in management and operations and examine sales, marketing, finance and revenue generation through the lens of the sports industry.

Earn Your MBA in Sports Management Online at GCU

GCU’s MBA in Sports Management is designed to fit the needs of working professionals. You can earn your advanced degree within an engaging online classroom environment. Participate in intelligent peer discussions and benefit from exposure to a diverse range of perspectives and viewpoints. Study the theories and current research regarding the business of sports under the guidance of leading experts in their fields. You will examine core concepts in courses such as the following:

    Sports Business Analytics
    Sports Business Revenue Generation
    Strategic Management
    Applied Business Probability and Statistics
    Leadership and Organizations

The MBA in Sports Business online degree program requires 54 credits for completion. Most online MBA classes are eight weeks in length.

While working toward your sports business MBA, you will explore a number of current issues in modern sports management. Examine digital technologies, like social media platforms, and how they are applied to the global business environment. Explore emerging trends in analytics, revenue generation, marketing and sports business sales. Other learning objectives include:

    Maximizing value for brands, rights holders, media and agencies
    Managerial accounting concepts like internal reporting, cost systems and performance evaluation
    Market environmental analysis, marketing planning and pricing strategy

There is an emphasis on the values of servant leadership. As a Christian university, the GCU community embraces ethical decision-making for the greater social good.

What Can I Do with an MBA in Sports Management?

Sports management is a dynamic career field that offers high-level opportunities for MBA graduates. Upon graduation with an MBA in Sports Business, you may be able to pursue positions working for professional sports organizations, athletic representation agencies, universities or media entities. Some of the sports careers that may be related to this degree include the following:

    Facilities manager
    Social and community service manager
    Entertainment and recreation manager (except gambling)
    Project management specialist
    Management analyst

    Industrial production manager
    Human resources specialist or manager
    Training and development manager
    Personal service manager
    Business operations specialist

Estimated job growth for operations managers in all industries through 20301

Candidates in this sports business MBA program will develop core competencies that are essential in the business of sports and are transferrable to other industries. Organizations value job applicants who have demonstrated that they possess the drive and perseverance necessary to complete an MBA program. Critical thinking, ethical decision-making and problem-solving are all skills that are valuable in any industry.

Graduates of Grand Canyon University may qualify for placement assistance. GCU is an institutionally accredited, private university. Core programs within the Colangelo College of Business have achieved additional approval by the Accreditation Council for Business Schools and Programs (ACBSP).

1 COVID-19 has adversely affected the global economy and data from 2020 may be atypical compared to prior years. The pandemic may impact the predicted future workforce outcomes indicated by the U.S. Bureau of Labor Statistics as well. Accordingly, data shown is based on September 2021, which can be found here: U.S. Bureau of Labor Statistics, Top Executives, retrieved on April 4, 2022.


North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Master's College or University I

Loans Offered: Perkins Loan, Stafford Student Loans, PLUS Loans, Leveraging Educational Assistance Partnership (LEAP) State Grant, Arizona Post-Secondary Education Voucher Program State Grant, Federal Pell Grant, Supplemental Educational Opportunity Grant (SEOG)

Locale: Large City

Size & Settings: 0-999

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