M.B.A.: Marketing

Earn Your Marketing MBA Emphasis To Specialize Your Skillset

The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development. An MBA can empower you to pursue senior executive positions. This widely respected credential equips you to drive positive change, influence corporate growth and embed ethical business practices.

Choose GCU's MBA in Marketing Emphasis

The Colangelo College of Business at Grand Canyon University (GCU) offers an evening or online MBA with a specialization in marketing. The Master of Business Administration with an Emphasis in Marketing enables working professionals to develop a deeper understanding of strategic management and organizational development.

The Colangelo College of Business believes in these three aspects of how business affects the greater good:

    Business as a force for good
    
        When business is done right, we elevate humanity. We promote conscious capitalism in all our business teachings.
    
    Free markets and purpose for prosperity
    
        We believe in having a higher purpose for business and a stakeholder orientation for long-term success.
    
    Business as ministry
    
        We approach business through a Christian perspective; love, care and support your team because everybody matters.

As a student in GCU’s MBA in marketing emphasis, your coursework will explore the following:

    The cultural, linguistic, aesthetic and religious influences of international marketing
    
    Marketing planning, strategy and control as principles of marketing management
    
    Product development innovation, pricing strategy and strategic marketing issues
    
    Key concepts in leadership and organizational behaviors

The modern business environment is complex. Future business leaders and executives require an MBA in marketing program that is equally complex and provides a comprehensive study in the faith-integrated principles of managerial strategies.

The evening or online MBA in marketing emphasizes theories and research in current trends of branding and advertising. You will explore the influences of language, aesthetics, religions and business customs on marketing strategies, as well as focus on sustainability in the global marketplace.

Earn Your MBA in Marketing Online or in the Evenings

The MBA in marketing online or evening program is designed to meet your needs as a working professional. All online courses in the marketing MBA program provide the same high-quality education that you would find in an on-campus classroom. The schedule is flexible, and the online platform is robust, enabling you to pursue professional development at any time, from anywhere.

Here are only a few reasons why choosing an MBA in marketing from GCU is the right choice:

    The flexibility of taking your classes online
    
    The opportunity to learn from knowledgeable, fully trained faculty members and adjunct instructors from the Colangelo College of Business
    
    The possibility of transferring previous business degree background credits for a faster completion time.

The online MBA in marketing requires a total of 54 credits for completion. Most online classes are eight weeks long and most evening classes are 15 weeks long.

Careers for Marketing MBA Graduates

Marketing MBA graduates have a competitive advantage in the workforce. The MBA in marketing emphasis requires tenacity and perseverance. Graduates are recognized as having the necessary core competencies to drive business success and assume leadership positions within an organization.

A master’s degree in marketing can enable you to pursue meaningful work within a broad range of sectors, including hospitality, banking, media, logistics, healthcare and information technology. Some of the career opportunities that can be related to MBA marketing programs may include:

    Chief executive
    
    Sales manager
    
    Project management specialist
    
    Management analyst
    
    General and operations manager

As you work toward earning your master’s degree in marketing, you will explore the formulation and execution of core marketing strategies that promote a unified brand voice. You will develop foundational knowledge based on sound theories and research, with an emphasis on current trends in services and products marketing.

The global marketplace is competitive. To gain an edge, businesses must embrace the role of the innovator. A strong brand voice unifies the elements of the organization and serves as the liaison between the company and the consumer.

1 Retrieved from Poets & Quants, Average Age & Work Experience At Top MBA Programs, in January 2023

2 The earnings referenced were reported by the U.S. Bureau of Labor Statistics (“BLS”), Sales Managers as of May 2021.Due to COVID-19, data from 2020 may be atypical compared to prior years. The pandemic may also impact the predicted future workforce outcomes indicated by the BLS. BLS calculates the median using salaries of workers from across the country with varying levels of education and experience and does not reflect the earnings of GCU graduates as sales managers. It does not reflect earnings of workers in one city or region of the country. It also does not reflect a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. You may also wish to compare median salaries if you are considering more than one career path. Grand Canyon University can make no guarantees on individual graduates’ salaries as the employer the graduate chooses to apply to, and accept employment from, determines salary not only based on education, but also individual characteristics and skills and fit to that organization (among other categories) against a pool of candidates.