Grand Canyon University

D.B.A. with an Emphasis in Marketing (Quantitative Research)


3300 W Camelback Rd

Phoenix, AZ 85017

United States



Program Information

Degrees Offered:

D.B.A. with an Emphasis in Marketing (Quantitative Research)

Format: Online

Program Description:

Earn Your Doctor of Business Administration (DBA) With an Emphasis in Marketing

Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.

Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.

Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the biblically-rooted transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.

What Is a Quantitative DBA With an Emphasis in Marketing?

In GCU’s quantitative DBA with an Emphasis in Marketing, students will develop expertise in the creation of a sampling plan and the collection of data. Students pursuing this degree will focus on analyzing events by interpreting numeric data, while students pursuing GCU’s qualitative DBA will focus on analyzing events by gaining insight into how and why people think, believe and behave.

Specialize in Consumer Segments, Behaviors and Trends

Doctoral learners will progress through a rigorous curriculum designed to sharpen analytical and reasoning skills. Learners have opportunities to demonstrate progress in academic research, writing and verbal communication. GCU’s DBA with an Emphasis in Marketing online program affords working professionals the flexibility to learn from anywhere at any time. Using GCU’s intuitive learning portal, learners will engage in intellectually stimulating exchanges with instructors and peers who bring a diversity of perspectives to the digital classroom.

In courses such as approaches to research design and data analysis, consumer behaviors in global marketing and data-driven marketing management, learners will acquire the following core competencies:

    Analyze the complexities of a global integrated enterprise, propose methods to expand business perspective beyond profit and incorporate ethical considerations when evaluating complex business decisions

    Critically appraise and synthesize existing research

    Analyze and apply sound research principles in the design of ethical original and independent research

    Acquire and harness data and information for decision making throughout the marketing management process

    Evaluate the implementation of marketing solutions and the related cultural considerations with an eye toward competitive advantage

The dissertation process is integrated in the curriculum from the beginning. Additionally, DBA learners are expected to participate in two or three five-day residency experiences. These are conducted on GCU’s vibrant campus to allow learners to benefit from networking opportunities, peer feedback and intensive mentorship from faculty members. During the first residency, learners acquire advanced skills in academic research that will provide the framework for their dissertation work. During the second residency, learners are expected to present their scholarly work and to be making progress on their dissertation.

Prepare for an Executive-Level Career in Business or Higher Education

GCU’s quantitative DBA with an Emphasis in Marketing degree is the pinnacle of academic achievement for business leaders. With a DBA in marketing, graduates are prepared to pursue high-level executive and consulting positions. Some roles that may be related to this degree may include the following:

    Chief executive officer

    General manager

    Operations manger

    Sales manager

    Administrative services manager

    Facilities manager

    Industrial production manager

    Transportation, storage and distribution managers

    Compensation and benefits manager

    Human resource manager or specialist

    Training and development manager

    Construction manager

    Entertainment and recreation manager

    Social and community service manager

    Personal service manager

    Cost estimator

    Project manager specialist

    Management analyst

    Compensation, benefits and job analysis specialist

Graduates who possess a DBA may also decide to pursue positions at postsecondary education institutes. There, they may advance the overall knowledge of the field while instructing the next generation of business leaders.


North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

# of Credits Required: 60

Average Cost per Credit (Graduate): 695 USD

Classification: Master's College or University I

Loans Offered: Perkins Loan, Stafford Student Loans, PLUS Loans, Leveraging Educational Assistance Partnership (LEAP) State Grant, Arizona Post-Secondary Education Voucher Program State Grant, Federal Pell Grant, Supplemental Educational Opportunity Grant (SEOG)

Locale: Large City

Size & Settings: 0-999

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