Grand Canyon University

D.B.A. Innovation and Corporate Entrepreneurship (Qualitative Research)


3300 W Camelback Rd

Phoenix, AZ 85017

United States



Program Information

Degrees Offered:

D.B.A. Innovation and Corporate Entrepreneurship (Qualitative Research)

Format: Online

Program Description:

The qualitative DBA in corporate innovation and entrepreneurship degree at Grand Canyon University (GCU) guides students through the research process of collecting and analyzing nonnumerical data to understand concepts, opinions and experiences as they relate to business. This program is slightly different from our quantitative DBA in corporate innovation and entrepreneurship program which focuses on analyzing and interpreting numeric business-related data using statistical tools.

Earn Your Doctorate in Entrepreneurship and Innovation From GCU
Students in the qualitative Doctor of Business Administration Program with an Emphasis in Innovation and Corporate Entrepreneurship will learn how to transform an existing organization’s culture into one that is poised and positioned to seize new market opportunities. Through the study of events and observed phenomenon, students will learn how to plan and commercialize innovations to help organizations of all types and sizes gain a competitive advantage and outperform others in their respective niches.

Study Advanced Topics Through Relevant Coursework

GCU’s online DBA in innovation and entrepreneurship degree requires a minimum of 60 credits to completion and offers flexibility to complete the online courses while balancing your other commitments. You will gain knowledge and skills from expert faculty while studying these topics in entrepreneurship:

    Principle elements of research, scholarly writing and effective argumentation

    Theories and frameworks that drive financial decision making

    Structures, conditions, rewards, principles, practices, information systems that influence organizational innovation

    Inquisitive creative approach to uncover important new sizable market opportunities

    Processes for transforming skeptics and casual supporters to committed advocates

    Microeconomic principles that can help provide solutions to business problems

    Leadership skills and capabilities required to foster, lead and sustain innovation in organizations

Rooted in research, this DBA qualitative program introduces students to the foundations of research design, particularly the design and development of a qualitative study. Our dissertation experience provides peer mentorship opportunities and guides students through the process of becoming practitioner-scholars.

Gain Real-World Experience Through Residency Opportunities

Utilize Support from Expert Faculty and Networking Resources

Develop Valuable Skills Required for Innovative Entrepreneurship

The curriculum in the doctorate degree in entrepreneurship and innovation supports GCU’s mission to provide students with a private education that is studied through a Christian worldview. Current and aspiring business leaders will hone their skills in the following areas:

    Effective communication

    Ethical decision making

    Critical thinking

    Analytical reasoning

DBA graduates will also gain core competencies in designing, conducting and reporting on the results of their individual qualitative research. To help become successful academic scholars, learners will apply research methods to solve local business problems.

Grow Your Career With a Doctorate in Entrepreneurship and Innovation

Entrepreneurs and business leaders are continuously challenged to stay relevant and ahead of the curve in a rapidly changing business world. With a DBA in corporate innovation and entrepreneurship degree, graduates will possess keen qualitative research skills and knowledge to pursue advanced positions in the business field. Positions that are related to this degree include:

    Chief executive officer

    Vice president of strategy

    Vice president of marketing

    Business consultant

    Postsecondary business professor

1 Retrieved from Entrepreneurship, Creativity, Innovation and Invention: How They Differ, in May 2022.


North Central Association of Colleges and Schools, The Higher Learning Commission

Facts & Figures

Classification: Master's College or University I

Loans Offered: Perkins Loan, Stafford Student Loans, PLUS Loans, Leveraging Educational Assistance Partnership (LEAP) State Grant, Arizona Post-Secondary Education Voucher Program State Grant, Federal Pell Grant, Supplemental Educational Opportunity Grant (SEOG)

Locale: Large City

Size & Settings: 0-999

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