Digital Marketing MS

These days, consumers are inundated with choices when it comes to interacting with their favorite products and services. It’s a fine line between overwhelming an audience and getting lost in the fray.

Good marketers understand this, and know how to target customers while providing return on investment for their clients. Full Sail’s Internet Marketing master's degree offers an advanced overview of multichannel marketing, including the fundamentals of web culture, SEO, and analysis of consumer behavior patterns.

Course Highlights:

•    Web Analytics and Optimization
•    Strategic Internet Public Relations
•    Internet And The Law

    Advanced Search Engine Optimization - Students analyze organic search methods, directory listings, and paid placement tactics for their effectiveness in attaining search marketing goals.
    Advanced Internet Marketing Strategies ‐ Students learn how to identify the many components of Internet marketing, including affiliate marketing, email marketing, social media marketing, search engine marketing, and more.
    Internet Consumer Behavior and Analysis - Students learn how to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase a product or service.