Master of Science in Digital Marketing

Get the skills and certifications you need to be recognized as a digital marketing master. At Fairleigh Dickinson University, our online MS in Digital Marketing covers everything from market research and analytics to the power of social media marketing so you can create systematic success.

Our innovative curriculum is taught by industry professionals and prepares you to earn certifications in Google Analytics and Hootsuite. Faculty help you connect theory to real-world challenges so you can reach the next level of success.

Key topics of study include the following:

    Digital Marketing
    Mobile Marketing
    Social Media Marketing
    Website Design
    Web Analytics
    Search Engine Optimization (SEO)
    Search Engine Marketing (SEM)
    Email Marketing
    Database Marketing & Management
    Content Marketing

Your capstone experience consists of an internship or a thesis to help you build experience that matches your unique interests.

You’ll study online when and where it’s best for you while implementing what you learn in your current position. This helps to establish you as a leader as you build your experience.

You can graduate within two years and step into positions with titles such as marketing director, SEO manager, brand manager, user experience director and more.