MBA Markerting

Campbellsville’s online marketing MBA will provide you with the foundational skills and knowledge you need to become a marketing leader to stand out in today’s competitive and media-saturated marketplace. You will gain an understanding of the necessary tactics used to succeed in the various markets, both online and offline. Our program covers essential business topics, including managerial finance, business ethics and organizational theory. To better tailor your education, you can also choose three of four marketing track electives: healthcare marketing, international marketing, marketing research and marketing communication. You’ll also learn from faculty members who have real-world experience in the marketing field.

Our MBA in marketing will teach you how marketing principles apply to management decisions. You’ll explore product development, consumer behavior analysis, market definition and the forecasting and development of marketing plans as they apply to healthcare institutions. Additionally, you’ll be able to learn the various marketing strategies and tactics used in global markets; the effects of political, legal and economic systems; and the effects of foreign culture.

You can also choose to study the fundamental tools, vocabulary, processes and methods utilized in business research, such as research reports and analyzing and interpreting results. Furthermore, you can examine the variety of communication responsibilities within marketing, including advertising and promotions, public relations, internet design and customer service.

Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Additionally, our online MBA programs are accredited by the International Accreditation Council for Business Education (IACBE).